In today’s rapidly changing digital landscape, more companies are turning to online marketplace models to grow their business. From establishing new revenue streams to breaking into new markets to defending against competitors – business leaders are thinking beyond traditional ecommerce approaches. By participating in and launching their own online marketplace organizations can explore new ways to deliver sustainable business success.
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Jon Panella, Group VP for Customer Experience Platforms at Publicis Sapient, shares how to create those better customer relationships.
George Chang, Executive Marketplace Analyst at VTEX discusses the importance of having a customer-centric viewpoint.
Jon Panella, Group VP for Customer Experience Platforms at Publicis Sapient, addresses the biggest business challenge today.
To help you better understand the marketplace opportunity, we're pleased to provide you with a new resource: The Ultimate Guide to Launching Your Own Online Marketplace.